Why Animated Video should be a Crucial Part of Your Company’s Marketing
With video content experiencing massive growth on social media and expected to keep growing in the years ahead, it is crucial for your company to capitalize on this huge audience. Now is a great time to join the video revolution and take advantage of the more than 50% of online content that’s consumed through video.
How to create the perfect video
There are many choices to make when deciding on the perfect look and feel to represent your brand – what style, key messages and takeaways do you want viewers to get from the video?
Competing for peoples’ attention online is a tricky thing – your goal is to inform, entertain, and engage – and all within 2 minutes! The best way is to try to combine all three things, and to position your products or services in the mind of the buyer, and how they would benefit from them. Some companies use animation video as a platform to talk about themselves – that is a mistake.
The power of video
Over 70% of internet shoppers around the world have indicated that there is more likelihood of them buying something (products, services, software) online if they have seen a video about it.
Your business has a decision to make – whether to produce a live-action video or an animated video to showcase your product or service. There are pros and cons to both options, but animated video is becoming an increasingly popular choice for companies just starting out with video.
The benefits of animation
With an animated video, you have carte blanche to present your business, product, or service in a way that really brings it to life. A quality animation production company can help you create explainer videos that use abstract scenarios to tell a story around your products and brings them to life for your audience.
Video is a great platform to engage, inform, sell to, and even entertain your audience. Indeed, the four things need not be mutually exclusive – you can entertain while you inform, for example!
Choose your animation company wisely
The first step is to do your homework and understand what you are asking the company to produce. Different video production companies specialize in different skills and styles and having an idea of the vibe you’re trying to lay down will help you with your shortlist at the very least.
Check companies’ websites for their portfolios, and see which are most striking, most entertaining, bring out value propositions, have eye-catching visuals, and so on. It is your choice how you want to represent your brand, and there’s plenty of choice of agencies with the styles and skills to suit your requirements.