Why is an Animated Explainer Video required for Business?

What is an Animated Explainer Video?

As you see in the above example, an animated explainer video is a short video (around a minute) that conveys the USP (Unique Selling Proposition) of your product or business in a visually attractive way that prospects can remember.

What are the components of an Explainer Video?

An explainer video combines the following elements into a single cohesive audio-visual,

• Script/Voiceover – The script conveys the message of what your product/service does, why people should buy yours over others, how to buy your product, and other vital information that’s required for a prospect to become a customer.
• Animation – Generally 2D Animation, 3D Animation, Motion Graphics, or a combination of these are used to reinforce the message in your script visually.
• Sound Effects/Background Music – Sound Effects are used to emphasize the most important moments in your video, and the BG Music is used to enhance the mood of your prospect.

The above three elements combine seamlessly to give a rich and memorable audio-visual experience to your prospects, and helps you gain more customers.

Where are Animated Explainers Used?

Animated Explainer Videos are mostly uploaded to Youtube, or embedded into the product website. These videos can also be shared on social media apps or broadcasted as video advertisements.

You can use a link to your product/service page that contains an explainer video to explain the benefits of your offering, in your email/quotation, or play the video as a part of a presentation.

What are the Benefits of an Explainer Video?

1. Brief: With a runtime of around a minute, explainer videos are short and to the point. As most people don’t have the time or patience to read long web pages or go through presentations, showing them an explainer video is a sure-shot way to ensure your prospects get to know about your product/business.
2. Highlight the Vital Aspects: A script that runs for around a minute will force you to convey only the most important aspects of your product or service. This ensures that your USP (Unique Selling Point) is conveyed to the prospect effectively.
3. Attractive: Since customers are bombarded with marketing messages throughout the day, it’s important to convey your message in a way that is attractive and engaging. Since people have been watching animated movies and shows from a young age, they tend to like it better than other formats.
4. Memorable: As the script is reinforced with appropriate visuals in each scene, people listen and see the same message simultaneously. So viewers are bound to recollect the message for a longer time.
5. Attention-grabbing: Since the important points are backed with appropriate sound effects, the video becomes highly engaging. Since explainer videos are also short, customers’ attention is not diverted while watching – you can be sure they’ll watch it fully.
6. Accessible: Since this is a video file that can be uploaded to online video streaming platforms like YouTube, it can be played on any device. The video link can be sent to anyone anywhere instantly.
7. Professional: Presenting a professionally-made explainer video will enable you to create a favorable first impression with your prospects.
8. Complementary: While the longer website or sales page copy is great for selling, the shorter explainer video is great for getting your prospects interested enough to read that longer copy. Explainer videos work very well with cold or warm prospects.

How to create an Animated Explainer Video?

You can get it done with professional full-time freelancers who make animated explainer videos using 2D Animation, or you can approach a design studio. Design Studios provide great quality of animation but they charge a lot of money. Freelancers are cost-effective and help you convey your message effectively.