Tech Blog: Benefits of Sponsored Blog Post for Tech Products/Services
This blog, excITingIP.com, is a Tech blog. I have been publishing content to simplify the complex technology behind products & services that solve high-tech problems.
I invite you to collaborate with me to publish a sponsored blog post on this website. Send an email to excitingip[at]gmail[dot]com to initiate discussion.
Benefits of Publishing a Sponsored Blog Post on this Tech Blog:
.1. Right way to Position your Products/Services
A sponsored blog post is not a brochure. It’s more like a story. You tell the story of the problems faced by your prospects. and the story of how your innovation solves these problems.
No features, no benefits. Just a story.
.2. Educate your Prospects
The biggest factor that keeps your prospects from becoming a customer is lack of access to sufficient information in an easy-to-understand way. In a sponsored blog post, you give all the information required for decision making.
Don’t Sell. Inform & Educate.
.3. Get a Relevant Link back
A link from a trusted blog/website is a vote of confidence from a third-party that your product/service is worth consideration.
Contrary to popular belief, a link may not be the best way to “game” search engine results. However, a relevant and useful link increases the chances that the reader, and consequently the search engines, may find the referral useful.
Provide value to readers, don’t try to game search engines.
.4. Target the Right People
By its nature, a blog post will attract only those people who are interested in the content. So when a link is posted at the end of the article, only those prospects who find this particular content engaging will click on your link.
Pre-qualify and engage your prospects with Content.
.5. Give your audience a Fresh Perspective
Due to the curse of knowledge factor, when your team creates content, it’s normal for them to assume that readers are familiar with the basic info.
Some bloggers, who not only publish your posts but can also create content for you, approach the topic with a fresh perspective. So they can identify the missing information and include it for better understanding – even for novice readers.
Use the content creation expertise of bloggers.
.6. Long-term Visibility
Unlike digital ads that disappear once you stop spending, sponsored blog posts stay on the blogs forever. Once the blog post is indexed by search engines, depending on the usefulness, quality & competition, your sponsored blog post might get consistent traffic over the long-term.
Expect great RoI but over a longer period.
.7. Don’t just use Words, use Multimedia
Some bloggers, in addition to creating written blog posts, can also create graphic images & video content on the same topic. This enables people to search and find your products/services even on social media and youtube, in addition to search engines.
Reach people where ever they are and in the format they prefer.
I invite you to collaborate with me to publish a sponsored blog post on this tech blog/website. Send an email to excitingip[at]gmail[dot]com to initiate discussion.
excITingIP.com